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The Importance of Familiar Faces in Dementia Care : Why Consistency and Continuity Make All the Difference

In the world of dementia care, there’s a quiet truth that everyone who works closely with individuals affected by memory loss knows intimately: a familiar face can be the anchor that calms the storm.

At Maucare, we’ve seen how transformative consistent, person-centred caregiving can be for someone living with dementia. It’s not just about delivering care—it’s about building trust, nurturing relationships, and preserving dignity. And that can only be done when care is delivered not just competently, but consistently.

Why Familiarity Matters in Dementia Care

People living with dementia often experience confusion, anxiety, and disorientation. In such circumstances, a consistent caregiver becomes more than just a helper—they become a trusted companion, a calming presence, and a bridge to the world.

Dementia disrupts short-term memory, but many individuals still retain emotional memory. They might not recall a caregiver’s name, but they remember the feeling of safety they bring. As Shweta Maulayah, founder of Maucare Services, puts it:

“It’s not about being the biggest company, it’s about being the one they trust. And trust doesn’t come from a rotating door of strangers—it comes from being there, again and again.”

The Challenges of Inconsistency

Inconsistent staffing—still too common in home care—can undo the delicate trust built between a caregiver and a client with dementia. Each new face can mean starting over, heightening distress and diminishing the quality of care.

We’ve heard heartbreaking stories at Maucare from families who’ve felt like a number on a rota, not a person with a story. This is especially painful when a loved one with dementia becomes agitated, frightened, or withdrawn around unfamiliar carers.

That’s why one of our core principles is relationship-led continuity.

Maucare's Model: Consistency by Design

At Maucare, we don’t just assign carers—we match people.

How do we do it?

  • We get to know you. Before care even starts, our team spends time understanding a client's background, preferences, routines, and personality. If we’re caring for someone’s dad, we want to know what he likes for breakfast, how he takes his tea, and which stories make him smile.
  • We train all our carers in specialist dementia support. But more than that, we look for empathy and patience in every hire. As Shweta says, "I can train skill—I can’t train heart."
  • We build core teams. For clients with dementia, we limit the number of carers to a small, dedicated team. That way, faces stay familiar and bonds deepen.

It's More Than Care—It’s Family

Shweta often says, “Maucare is my family caring for your family.” This isn’t just a motto. It’s how we operate. Our low staff turnover means our carers stick around, grow in the role, and become trusted figures in our clients’ lives.

We’ve had customers call us "the angels at the door" because they see the same faces day after day—people who know how they like their tea, when they prefer a walk, or when they just need a quiet hand to hold.

What the Research Shows

While our commitment is rooted in experience and values, the data backs us up. According to a 2023 report from the Alzheimer’s Society:

  • People with dementia who receive consistent care are 40% less likely to be hospitalised due to stress-related incidents.
  • Familiar caregivers reduce the need for medications used to manage behavioural symptoms, like antipsychotics and sedatives.
  • Carer continuity has been linked to higher quality of life scores among dementia patients.

Home Instead, a national provider, also emphasises the value of consistent carers on their site: “We match our Care Professionals with clients based on shared interests and personality—because we believe the best care feels like family.”

Maucare doesn’t just believe it—we live it.

Going the Extra Mile: Maucare’s Unique Commitment

At Maucare, we are deeply embedded in the communities we serve across Kent and Surrey. That allows us to offer a hyper-local, personalised approach that many larger providers can’t match.

We invest in:

  • In-house dementia training with simulation and roleplay, not just online modules. Every carer learns what it feels like to live with dementia so they can respond with empathy and understanding.
  • Technology for transparency. Families can check in real-time when carers arrive, what tasks they’ve done, and any notes left—offering peace of mind and promoting trust.
  • Relationship-first assessments. We don’t rush. We listen. We kneel down, hold hands, and have a conversation. Because care starts with connection.

Families Need More Than Services—They Need Reassurance

Let’s be honest: letting someone into your loved one’s home is hard. Letting someone care for them is even harder. But when that someone is the same kind, trusted face day after day, it gets easier.

We don’t want to be “a provider”. We want to be the one you turn to in crisis. The one you recommend without hesitation. The one who makes your mum smile when she doesn’t remember why.

That only happens with consistency.

Why Familiar Faces Should Be the Standard, Not the Exception

Too many providers treat care as a logistics exercise. At Maucare, we treat it as a relationship. And in relationships, continuity is everything.

When a person is living with dementia, the world can feel chaotic and unfamiliar. But a carer who knows their story, respects their preferences, and meets them with kindness becomes a lighthouse.

Let’s not forget: people with dementia are still people. They still laugh. They still cry. They still need love, warmth, and human connection. And nothing builds that connection better than a familiar face.

Real Stories, Real impact

The gentleman in this picture, used to be a Director for BT and managed a big team and was a rugby player , he also trained younger one in his club. He started with 1 hour a day and he was reluctant to staff to support with any personal care , but after spending time with carers chatting with them, he now has increased to 4.25 hours per day and he very much look forward to see the carers. Emmanuel is one of his regular carers and he loves to spend time with them He enjoys having jokes with Emmanuel.

Family comment:-“ Maucare carers have delivered exceptional care just like a family member would have done for Dad and they have peace of mind knowing that Dad is being looked after in safe hands

Final Thoughts: The Maucare Promise

At Maucare, we’re not perfect. We’re honest about that. But we show up—on time, with a smile, and with open hearts. We keep our promises. And we always put people first.

If your loved one is living with dementia, and you're looking for care that feels less like a service and more like a relationship—then let’s talk.

Because at Maucare, it’s never just about getting the job done. It’s about being there. Day after day. Face after familiar face.

Get in touch today